Like the physical business, as well as online business - one of the most important factors for the success of the media business through the Internet is the lack of constraints. That's why you should do everything to drive lice skepticism them in the first place. And it made the project from the beginning to build and develop their online business.
Given that you can not see through the web site, also the individuals behind the company, is the reason why many people were reluctant to make contact with your business. Therefore, one simple way is put your images (including photos of building or location of the company, employees, or assets of your company).
Create such a way so that prospective consumers feel that they do business with a living organism called human beings, and not with space.
Enter the name, more information about you and make such easy they contact you. Many orders failed, because it difficult for prospective visitors to contact you by phone or mobile phone or even a visit to address the location of your company. And the second way is to use a simple endorsement or also called Testimonials from satisfied customers. Moreover, testimonials from leaders in a particular industry. Honestly, this can reduce the skepticism of even motivate prospective buyers to make transactions with your purchase.